The Bansko Club
We are converting a ski-hotel into a year-round community hub owned by the people who use it. Not a hotel. Not a co-working space. A home base you come back to.
A Place where you Belong
The Guinness Hotel is a world class space. The glass atrium centers around a large fireplace that gives this light-filled space the warmth and charm of a luxurious ski lodge.
We will open it year-round, add a tropical garden features, and re-style the pool and spa to open onto its own glass-covered beach area.
This project will be community-owned at all levels: members can fully own the freehold apartments they live in, and they can collectively hold a stake in the Club level. By owning the social third spaces, our community directly shapes the ecosystem they inhabit.
Spaces to Create and Connect
Every part of the building has been rethought. This isn't re-decorating, it's a ground-up reimagining of how the spaces serve a community of people who work, create, rest, and connect.
Bansko Club Residences
The Club VCC holds 10 apartments for shareholders. Off-season: yours at cost of utilities only. High season: priority booking at below-market rates.
Bansko Club Residences
The Tropical Atrium
The five-storey glass-roofed atrium becomes the Club centrepiece - a year-round tropical garden with an open fire pit, al fresco dining, and the natural gravitational centre of the community.
Current Photo - will be restyled
Members Coworking
The Pirin conference hall becomes a private mountain-view coworking space - a mix of bookable cold desks and open hot desks. Business fibre, phone booths, printing.
77 m2
Creative Studios
Dedicated studios for content creation, podcasting, video production, and photography. Acoustic treatment, lighting rigs, green screen capability. Built for creators building their output as they travel.
New space - planned
The Maker Space
A hands-on space for prototyping and making things in the physical world. 3D printers, laser cutters, basic tooling, electronics bench.
New space - planned
Gym and Wellness Centre
The oversized main restaurant becomes a mountain-view fitness facility - weights, cardio, and a dedicated Muay Thai and martial arts training area.
531 m2
Spa and Pool Complex
Three saunas, jacuzzi, Roman bath, plunge pool, ice bath stations. The existing spa is excellent - we are modernising and expanding it, not replacing it.
463 m2
All-Day Cafe and Atrium Dining
The old hotel restaurant footprint becomes a destination cafe open all day and an evening atrium dining experience.
1200+ m2 F and B total
The Nomad Lounge
We're transforming the hotel bar into a community-first social space. This is where the conversations happen - the collaborations that form, the friendships that last long after the trip ends.
10 Remote Ready ApartmentsOwn a home. Own the Club. Or both.
If you want a personal base in Bansko, you can buy an apartment with full freehold title. If you want to co-own the Club's commercial spaces and earn from them, a share of the Club is the best option.
Own your own Apartment
Purchase one or more apartments with direct real estate title. Studios to maisonette penthouses, all with mountain views and five minutes from the ski gondola. Style them the way you want.
- Freehold title — your name on the deed
- Studios from €42K · Penthouses to €159K
- Rental management via the Club (15–20% of gross)
- No Lock-ins, Restrictions or encumbrance
- Perfect address for your Bulgarian Residence
Own a Share of the Club
A Bulgarian Variable Capital Company will acquire a cluster of around 10 Club Residences. These will be set up as the perfect remote-ready retreat. Each shareholder will be able to access free-offseason stays and be first in line for booking and with discount prices in peak season. You get the benefit of owning without the obligation. Just Stay and Earn.
- Real property significantly below assessed market value
- Revenue from gym, spa, coworking, F&B, retreats
- 10 apartments: free use off-season (utilities only)
- Priority discounted rates during high season
- Full Club access offset from VCC income
Recommended: Investors who take both a VCC stake and purchase a condo receive preferential coworking access, discounted guest rates, and spa & gym included.
Bansko Club Residences
The Bansko Club Residences will be a block of at least 10 apartments developed with remote productivity in mind. As an owner, your relationship with these is different to booking a hotel room. These apartments will be equipped to suit remote work and business with fast internet, a sit-stand work-desk and external monitor setup. All you need to do is plug in your laptop.
Free to use
Shareholders can stay in Club apartments at zero rent - pay utilities only.
Priority booking and & discounted stays
First booking access and substantially below-market rates during peak winter and summer.
Club facilities free
Spa, gym, coworking and pool funded by company income for shareholders - no separate membership required.
Hotel-licensed
A hotel license will be secured for the building to enable holiday rental management of all Club apartments and as an optional service for freehold apartment investors, feeding back into dividends.
Phased delivery with clear operation plan
The hotel will continue operating through winter 2026/27 under MPM Hotels management until the Club takes ownership.
Bulgarian VCC — terms & capital allocation
A regulated limited-liability company providing ownership of underlying assets. Designed for international investors within a streamlined Bulgarian legal framework.
Capital Allocation
Total raise ~€2MVCC Terms
Revenue will be from multiple streams: apartment owner's spa access, membership packages, coworking, rental, storage, parking, apartment management, mini-mart, laundromat, etc.
Request the full investor pack
Tell us a little about yourself and we'll send you the details covering both tracks, the full financial model, and how to take part.